Publications

Type of Publication: Article in Journal

When sponsorship causes anger: Understanding negative fan reactions to postings on sports clubs’ online social media channels

Author(s):
Weimar, D.; Holthoff, L.; Biscaia, R.
Title of Journal:
European Sport Management Quarterly
Volume (Publication Date):
19 (2020)
Digital Object Identifier (DOI):
doi:10.1080/16184742.2020.1786593
Citation:
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