Type of Publication: Article in Journal

The Sales Effect of In-store Product Displays: The Special Case of Total Product Relocation

Author(s):

Weimar, D.; Deutscher, C.; Decker, R.

Title of Journal:

Journal of Business and Retail Management Research

Volume (Publication Date):

15 (2020)

Number of Issue:

1

Digital Object Identifier (DOI):

doi:https://doi.org/10.24052/JBRMR/V15IS01/ART-01

Citation:

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