Publications

Type of Publication: Article in Journal

Big spenders in a booming sport: Consumption capital as a key driver of triathletes’ sport-related expenditure

Author(s):: Wicker, P.; Prinz, J.; Weimar, D.
Title of Journal:: Managing Leisure
Volume (Publication Date):: 18 (2013)
Number of Issue:: 4
pages:: 286-299
Digital Object Identifier (DOI):: doi:10.1080/13606719.2013.809190
Citation:: Download BibTeX

Abstract

The demand for triathlon has increased considerably during recent years; however, up to now there is little research available on the economic aspects of this sport. Therefore, the purpose of this study is to investigate the sport-related expenditure of triathletes. Based on the concept of consumption capital, a theoretical framework is presented that explains sport-related expenditure. Quantitative data was collected using a nationwide online survey of active triathletes in Germany (n=786). Yearly sport-related expenditure amounts to €2,745 on average. Regression results show that consumption capital (years of participation, weekly time of practice, self-assessed level of performance, participation in triathlon competitions) and socio-demographic characteristics (age, income) are significant drivers of sport-related expenditure. The findings have implications for the management and marketing of triathlon and related products (e.g. tourism) because of the increasing number of participating triathletes who represent an economically interesting target group. 

Working Paper: <link fileadmin dateien business_administration workingpaper004_expenditures.pdf download file>pdf

Chair of General Business Administration

Prof. Dr. Joachim Prinz

Publications

Type of Publication: Article in Journal

Big spenders in a booming sport: Consumption capital as a key driver of triathletes’ sport-related expenditure

Abstract